Peroni Libera 0.0%, the Super Premium alcohol free beer brand, has announced a long-term, multi-year partnership with the Aston Martin Cognizant Formula One™️ Team.

The new partnership celebrates the global launch of Peroni Libera 0.0% as a stylish and aspirational alcohol free beer choice and comes as the Aston Martin Cognizant Formula One™️ team prepares to make its highly anticipated return to Formula One™️ after more than 60 years.

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Construction is now underway on a world-class recycling facility in Albury-Wodonga that will see the equivalent of around 1 billion PET plastic bottles recycled each year. 

Environment Minister and Federal Member for Farrer, the Hon. Sussan Ley MP, today marked the official start of construction by turning the first sod on-site at the project, which is being delivered in a joint venture between Asahi Beverages, Pact Group Holdings Ltd and Cleanaway Waste Management Ltd.

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Asahi Beverages is giving away up to 5000 slabs of free beer to eligible community sports clubs around the country. The free beer will be supplied via Asahi’s Club Connect program and aims to kickstart fundraising for clubs and reconnect communities in 2021.

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Australia’s leading entertainment business HOYTS partners with Asahi Lifestyle Beverages

HOYTS is pleased to announce a new partnership with Asahi LifestyleBeverages, with its leading range of drinks set to be available at all HOYTS Australian cinemas from April.

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Asahi Beverages is delighted to announce that Roland van Bommel has been appointed as Chairman of Asahi Holdings Australia (AHA) Pty Ltd.

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Asahi Super Dry has been named the best-selling beer at the world’s best bars, with Peroni Nastro Azzurro and Corona coming in at second and third. The recognition comes from leading global drinks journal Drinks International’s annual survey of the world’s top 100 bars.

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World-renowned beer Peroni has been named Official Beer partner of the Australian Open commencing from 2021. 

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Asahi Beverages’ divestment of alcohol brands owned or licensed by Carlton & United Breweries has received final regulatory approval from the ACCC and FIRB.

The divested brands are: Strongbow, Little Green and Bonamy’s ciders, plus beer brands Stella Artois and Beck’s in Australia.

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Asahi Beverages, owner of Carlton & United Breweries (CUB), has sold its leading online alcohol retailer BoozeBud back to the business’ founders.Asahi Beverages, owner of Carlton & United Breweries (CUB), has sold its leading online alcohol retailer BoozeBud back to the business’ founders. Asahi Beverages made the decision to sell BoozeBud following its review of CUB’s eCommerce participation strategy, which was developed before Asahi Beverages purchased CUB.

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Asahi Beverages is delighted to announce the appointment of Nigel Parsons as the new CEO of Asahi Lifestyle Beverages (ALB).

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Asahi Beverages is announcing the retirement of Peter Margin as Chairman of Asahi Holdings Australia (AHA).

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The Big Giveback will see small change make a big change, with 10 cents from the sale of non-alcoholic drinks at participating locations including Schweppes, Cool Ridge water and Solo donated to flagship partner and children's education charity The Smith Family. 

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