Media Releases

01 April 2021

Swap Solar Power for VB in Aussie-First Program

Victoria Bitter has launched Solar Exchange – a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter. 

The Solar Exchange program allows participants to exchange credit on their power bill – obtained from generating excess solar at home – for VB. Every $30 worth of credit can be exchanged for a slab, which is then delivered straight to your door. 

So, whether you’re giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you slabs of VB.