Media Releases
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Asahi Beverages, Australia and New Zealand’s leading beverages company, is proud to announce the appointment of leading health and fitness expert Sam Wood as the new ambassador for VIBE Soda. VIBE recently launched in Australia and joins the extensive Asahi Lifestyle Beverages portfolio.
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Carlton & United Breweries has shouted the bar in the Mallee to give Victorian barley farmers a night off and thank them for helping make some of Australia’s most-loved beers.
CUB, which is a proud part of Asahi Beverages, currently purchases more than 30,000 tonnes of barley annually from Victorian farmers with the support of agribusiness Riordan Grains. This is used to brew hundreds of millions of litres of beer at its Abbotsford brewery including VB, Carlton Draught, Great Northern and Melbourne Bitter.
Around 40 farmers attended the night last Wednesday at The Juke in Sea Lake, where they enjoyed a meal and a range of beers brewed with their barley. CUB CEO Danny Celoni addressed the gathering while third-party experts on mental health, soil health and farm safety also spoke.
CUB Chief Executive Officer Danny Celoni said: “We’re enormously grateful for the barley our farmers grow but we know it is tough work.
“So we wanted to say ‘thank you’ by giving them a night off, shouting them a meal and some beers and ensuring they had a laugh with their fellow farmers, while also equipping them with some mental and physical safety tips.
“Our beers are only as good as the local produce we use to make them. Barley malt is the heart and soul of beer and has a defining influence on the taste, colour, aroma and foam. We are so grateful for the support of passionate and hard-working generations of farmers who provide our crucial grains.
“CUB can trace its brewing history in Victoria back to 1854 and there are families in the Mallee who have been farming barley for generations. We share a proud history with the region.”
Two years ago, Asahi Beverages elevated the partnership with Victorian barley farmers. Under our new model we now have a direct relationship with growers, which gives us clear oversight of the barley growing process and ensures only the best barley is used.
It also allows brewers to work directly with growers to select and perfect barley types while giving growers the confidence and financial security to invest in new technology and make improvements in farming sustainability and efficiency.
Australian malting barley
More than 2 million tonnes of malting barley is produced on average by Australian farmers each year for brewing in Australia and overseas. Barley is one of Australia’s top crops.
Australia is world-renowned for producing high quality malting barley. In Australia, barley is second in crop size only to wheat, covering almost 4 million hectares sweeping from central and southern Queensland, throughout north to south mid-western NSW, northern and western Victoria, north to south central Tasmania, south-east and south-central SA and south-western WA.
Australian and overseas beer lovers have much to be grateful for the contribution of Australian farmers to their beers.
For more information contact HeadlinePR: Simon Pristel simon@headlinepr.com.au
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It is with regret that Asahi Beverages announces that Robert Iervasi, our Group CEO, will be leaving the business. After 16 years with the business, Robert has decided it’s time for a break to spend more time with his family for personal reasons and to enjoy a career break.
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Introducing VIBE soda, a range of beverages bursting with personality, fizz, big flavour, low sugar and the extra oomph of added functionality. VIBE doesn’t just give you permission to loosen up a little, it begs you to get your cheeky on.
Leaving your taste buds and your body zinging with life, the VIBE range is available in three delicious flavours, with a different functional benefit in each of the three drinks (all when consumed as part of a healthy and varied diet).
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Three Aussie sports fans with nerves of steel and the fastest fingers will win a trip to France for the Rugby World Cup 2023 final.
This Wednesday marks 100 days to go until the worldwide event, and Asahi Super Dry, the Official Beer of Rugby World Cup 2023, will test fans’ reaction time across the country to win the ultimate once-in-a-lifetime rugby lovers’ prize.
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Iconic Solo soft drink is celebrating its 50th birthday by creating its first campaign featuring “Solo Women” joining in the adventure sports which made the brand famous through the 70s and 80s.
Generations of moustache and mullet-wearing Solo men have helped the drink become one of Australia’s most recognisable brands through heroic displays of effort. Kayaking off waterfalls, arm wrestling, fishing for a shark or even wrestling a crocodile all required a Solo to quench their hard-earned thirst.
Now women are joining in the signature “slamming it down fast” ads for the milestone birthday year, with new ads featuring world junior wakeboarding champion Chloe Mills and expert kayaker Dita Pahl who competes in the Australian wildwater team.
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VicReturn is delighted to have been appointed as Scheme Co-ordinator for the new Victorian container deposit scheme, CDS Vic, announced by the Victorian Government today.
VicReturn is a not-for-profit entity with members comprising Lion, Coca-Cola Europacific Partners and Asahi Beverages, with each having significant experience in managing container deposit schemes across Australia.
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The National Rugby League (NRL) today announced a multi-year extension of its partnership with Australia’s leading drinks company, Asahi Beverages. The renewal consolidates existing sponsorships with Asahi Beverages’ business divisions - Carlton & United Breweries and Asahi Lifestyle Beverages - into one agreement.
The deal locks in Asahi Beverages as the official Beer, Cider and non-alcohol beverage sponsor of the NRL.
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Live Nation, the world’s leading live entertainment company, has announced an exclusive partnership with Australia’s leading beverages company Asahi Beverages – bringing some of Australia’s most iconic and loved drinks to music fans at concerts and music festivals.
Asahi Beverages is Live Nation Australia’s first beer and cider partner across concerts and is the exclusive supplier of soft drinks brands including Pepsi, Solo & Schweppes to Live Nation festivals.
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Australia’s leading drinks company, Asahi Beverages, has extended its partnership to supply the Melbourne & Olympic Parks precinct’s iconic venues with some of Victoria’s favourite drinks.
To celebrate, one lucky fan will win the ultimate sports and entertainment package: a one-of-a-kind “super pass” to use with a guest at 10 eligible events of their choice at the precinct.
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Optus Stadium and Asahi Lifestyle Beverages have signed a landmark new deal that will see Western Australians served Australia’s best non-alcohol drinks.
Under the five-year deal, Pepsi Max, Solo, Schweppes, Gatorade, Cool Ridge water, and more will be enjoyed for the first time at Perth’s leading sports and entertainment venue.
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High-tech equipment which will be able to recycle the equivalent of around one billion PET plastic beverage bottles a year is being installed at a new $50 million plastic recycling facility in Melbourne’s west.
Workers at the 6000m² Circular Plastics Australia (PET) facility in Altona North are installing highly specialised sorting, washing, decontamination and extrusion equipment from Italy and Austria.
