Media Releases
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A limited edition fresh hop beer, packed with Tasmanian ingredients, has been brewed for Cascade’s 200th birthday celebrations, and it will be available on the mainland for the first time in more than a decade.
Cascade Brewery’s First Harvest can only be made once a year, with the beer brewed less than a day after the hops are picked fresh off the bine in March.
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Around 30 of Victoria’s top barley farmers gathered at Geelong’s GMHBA Stadium to celebrate their landmark partnership with Asahi Beverages, owner of Carlton & United Breweries, the nation’s biggest brewer.
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Peroni Nastro Azzurro is proud to return once again as the Official Beer Partner of Australian Open 2024.
To celebrate Peroni’s fourth consecutive year as an Official Beer Partner, and to kickstart the launch of Peroni Nastro Azzurro Stile Capri, Peroni is offering fans an opportunity to escape the arena and enjoy a taste of Italian Summer at the Peroni Capri Beach Club.
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A new $50 million facility capable of recycling the equivalent of up to one billion 600ml PET plastic beverage bottles a year has commenced operations in Melbourne, coinciding with the start of Victoria's Container Deposit Scheme.
The Circular Plastics Australia (PET) plant will convert used beverage bottles, into high-quality food-grade resin, which is then used to make new recycled PET beverage bottles andfood packaging such as meat trays and fruit punnets. The plant will play a key role in recycling PET bottles collected through the Container Deposit Scheme as well as PET plastic packaging from household and office recycling bins.
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Asahi Group Holdings is delighted to announce the appointment of Amanda Sellers as the new Group CEO of Asahi Beverages, our Oceania business.
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Schweppes officially unveiled its Schweppervescent return to Flemington’s famed Birdcage Enclosure, celebrating 45-years in partnership with the Victorian Racing Club (VRC). Get ready to sip, savour and celebrate an unforgettable Spring Carnival with Schweppes.
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Schweppes will celebrate its 45-year partnership with the Victoria Racing Club (VRC) this year by taking up a position in the Birdcage Enclosure across all four days of Cup Week.
The iconic beverage brand has been creating the world's finest mixers since 1783 and has a long association with the VRC and Flemington Racecourse, having been a partner of the club since 1978.
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The Big Giveback returns to raise vital funds for young Australians experiencing disadvantage through The Smith Family’s education support programs.
The Smith Family is deeply concerned that the compounding effects of COVID’s long tail and the escalating economic crisis is pushing Australia’s most vulnerable children further behind in their education. During the month of August, 10 cents from the sale of non-alcoholic drinks made by Asahi Lifestyle Beverages will be donated to The Smith Family.
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Asahi Beverages, Australia’s leading beverages company and the owner of Carlton & United Breweries, is now powering the production of their iconic drinks such as Great Northern, Victoria Bitter, Schweppes, Cool Ridge water and Solo with energy supply arrangements linked to sunshine harvested in outback Queensland.
Flow Power, one of Australia’s fastest-growing energy retailers, brokered the new Power Purchase Agreement (PPA) for Asahi Beverages, accelerating them toward their goal of having 100% of their purchased electricity sourced from or matched with renewable sources by 2025.
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Asahi Beverages, Australia and New Zealand’s leading beverages company, is proud to announce the appointment of leading health and fitness expert Sam Wood as the new ambassador for VIBE Soda. VIBE recently launched in Australia and joins the extensive Asahi Lifestyle Beverages portfolio.
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Carlton & United Breweries has shouted the bar in the Mallee to give Victorian barley farmers a night off and thank them for helping make some of Australia’s most-loved beers.
CUB, which is a proud part of Asahi Beverages, currently purchases more than 30,000 tonnes of barley annually from Victorian farmers with the support of agribusiness Riordan Grains. This is used to brew hundreds of millions of litres of beer at its Abbotsford brewery including VB, Carlton Draught, Great Northern and Melbourne Bitter.
Around 40 farmers attended the night last Wednesday at The Juke in Sea Lake, where they enjoyed a meal and a range of beers brewed with their barley. CUB CEO Danny Celoni addressed the gathering while third-party experts on mental health, soil health and farm safety also spoke.
CUB Chief Executive Officer Danny Celoni said: “We’re enormously grateful for the barley our farmers grow but we know it is tough work.
“So we wanted to say ‘thank you’ by giving them a night off, shouting them a meal and some beers and ensuring they had a laugh with their fellow farmers, while also equipping them with some mental and physical safety tips.
“Our beers are only as good as the local produce we use to make them. Barley malt is the heart and soul of beer and has a defining influence on the taste, colour, aroma and foam. We are so grateful for the support of passionate and hard-working generations of farmers who provide our crucial grains.
“CUB can trace its brewing history in Victoria back to 1854 and there are families in the Mallee who have been farming barley for generations. We share a proud history with the region.”
Two years ago, Asahi Beverages elevated the partnership with Victorian barley farmers. Under our new model we now have a direct relationship with growers, which gives us clear oversight of the barley growing process and ensures only the best barley is used.
It also allows brewers to work directly with growers to select and perfect barley types while giving growers the confidence and financial security to invest in new technology and make improvements in farming sustainability and efficiency.
Australian malting barley
More than 2 million tonnes of malting barley is produced on average by Australian farmers each year for brewing in Australia and overseas. Barley is one of Australia’s top crops.
Australia is world-renowned for producing high quality malting barley. In Australia, barley is second in crop size only to wheat, covering almost 4 million hectares sweeping from central and southern Queensland, throughout north to south mid-western NSW, northern and western Victoria, north to south central Tasmania, south-east and south-central SA and south-western WA.
Australian and overseas beer lovers have much to be grateful for the contribution of Australian farmers to their beers.
For more information contact HeadlinePR: Simon Pristel simon@headlinepr.com.au
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It is with regret that Asahi Beverages announces that Robert Iervasi, our Group CEO, will be leaving the business. After 16 years with the business, Robert has decided it’s time for a break to spend more time with his family for personal reasons and to enjoy a career break.
