Media Releases

16 March 2021

Asahi Beverages overhauls supply chain to source barley direct from Aussie farmers

Some of Australia’s most-loved beers will be brewed using barley purchased directly from Aussie farmers for the first time in decades, with the first batch of new beers to roll off the lines next month.

The new supply chain will give Asahi Beverages, which owns Carlton & United Breweries, clear oversight of the barley growing process to ensure only the best barley is used to brew beers such as Victoria Bitter, Carlton Draught, Great Northern and Pure Blonde.