Australia’s largest brewery at Yatala, Queensland is now brewing beer with barley traceable back to its farm of origin as part of a groundbreaking deal with Aussie growers.

The deal means QLD beer lovers can enjoy a VB, Carlton Dry or Pure Blonde knowing it’s been brewed entirely with barley sourced direct from select NSW farmers.

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Asahi Beverages is delighted to announce the appointment of Mr Danny Celoni as the new CEO of Carlton & United Breweries (CUB). Danny joins us from PepsiCo, where he is CEO of their Australia, NZ & South Pacific business.

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Victoria Bitter will evoke the spirit of its famous anthem to encourage Australians to get vaccinated against COVID-19.

The campaign will launch 9 September and will call on Aussies to help us get back to working up a hard earned thirst.

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Australia’s biggest brewery, at Yatala on the Gold Coast, is now brewing with the Queensland sun after the installation of the biggest solar project at any brewery in the country.

Around 7,000 solar panels will directly harness the Queensland sun to produce Australia’s favourite beers including Great Northern, Victoria Bitter and Carlton Draught.

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