Peroni Libera 0.0%, the Super Premium alcohol free beer brand, has announced a long-term, multi-year partnership with the Aston Martin Cognizant Formula One™️ Team.

The new partnership celebrates the global launch of Peroni Libera 0.0% as a stylish and aspirational alcohol free beer choice and comes as the Aston Martin Cognizant Formula One™️ team prepares to make its highly anticipated return to Formula One™️ after more than 60 years.


Construction is now underway on a world-class recycling facility in Albury-Wodonga that will see the equivalent of around 1 billion PET plastic bottles recycled each year. 

Environment Minister and Federal Member for Farrer, the Hon. Sussan Ley MP, today marked the official start of construction by turning the first sod on-site at the project, which is being delivered in a joint venture between Asahi Beverages, Pact Group Holdings Ltd and Cleanaway Waste Management Ltd.


Asahi Beverages is giving away up to 5000 slabs of free beer to eligible community sports clubs around the country. The free beer will be supplied via Asahi’s Club Connect program and aims to kickstart fundraising for clubs and reconnect communities in 2021.


Australia’s leading entertainment business HOYTS partners with Asahi Lifestyle Beverages 

HOYTS is pleased to announce a new partnership with Asahi LifestyleBeverages, with its leading range of drinks set to be available at all HOYTS Australian cinemas from April.