Divestment of Asahi Beverages brands receives final regulatory approval
Asahi Beverages’ divestment of alcohol brands owned or licensed by Carlton & United Breweries has received final regulatory approval from the ACCC and FIRB.
The divested brands are: Strongbow, Little Green and Bonamy’s ciders, plus beer brands Stella Artois and Beck’s in Australia.
BoozeBud sold by Asahi Beverages as part of new eCommerce strategy
Asahi Beverages, owner of Carlton & United Breweries (CUB), has sold its leading online alcohol retailer BoozeBud back to the business’ founders.Asahi Beverages, owner of Carlton & United Breweries (CUB), has sold its leading online alcohol retailer BoozeBud back to the business’ founders. Asahi Beverages made the decision to sell BoozeBud following its review of CUB’s eCommerce participation strategy, which was developed before Asahi Beverages purchased CUB.
