Media Releases
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Australia’s leading beverages company Asahi Beverages has entered a landmark new partnership with the Australian Turf Club.
Under a multi-year deal, the partnership will see punters cheer on a winner at some of Australia’s best race days, such as The TAB Everest and TAB Golden Slipper, while enjoying alcohol beverages including Asahi Super Dry, Balter, 4Pines, Vodka Cruiser and popular mid-strength offerings such as Great Northern Super Crisp. In a separate but related deal, race-goers will also be able to enjoy beverages from Asahi’s non-alcohol range including Schweppes, Pepsi Max, Cool Ridge water and much more.
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Beloved Aussie spread, VEGEMITE, is proud to be supporting Foodbank – Australia’s largest food relief organisation – by supplying 436,000 150g VEGEMITE jars with assistance from its partners to help communities facing food insecurity.
This has been made possible through Foodbank’s Collaborative Supply Program and will make 13 million serves of VEGEMITE available for Aussies in need.
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Japan’s number one beer Asahi Super Dry is continuing its successful partnership with Rugby World Cup by becoming Official Beer and Principal Partner of all tournaments until 2029 including Women’s Rugby World Cup England 2025 and Australia 2029 as well as Men’s Rugby World Cup Australia 2027. The announcement follows the exceptional success of Rugby World Cup 2023 in France, where Asahi Super Dry delivered an impressive five million pints to rugby fans.
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Schweppes, the fizzy experts of the beverage world, is teaming up with the flavour connoisseurs at Gelato Messina to bring you the ultimate summer treat: Messina sorbet-inspired soft drinks. Yes, you read that right – the classic bubbles you know and love have taken a fresh, icy turn, and it’s everything you never knew you needed.
Perfectly combining the sweetness of Gelato Messina’s Sorbet range with the iconic bubbles of Schweppes, these three flavours are set to make your summer seriously cool. Whether you’re enjoying a picnic with friends, poolside chilling, or just need a little pick-me-up, this is the drink you’ve been waiting for.
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More than a quarter of Australian families cannot pay for or are struggling to afford school lunches and snacks for their children, The Smith Family’s Community Attitude Survey has found.
The national survey also revealed more than a third of families are having difficulty paying for school uniforms, shoes, and school bags. Nearly a third of families are struggling with schoolbooks and stationery while almost half are having difficulty paying for things such as music lessons and sport.
These shocking results come as The Smith Family, in partnership with Asahi Lifestyle Beverages, launches The Big Giveback 2024.
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Asahi Beverages and BaptistCare have taken significant steps towards their sustainability goals by partnering with Flow Power to source and offset energy from New England Solar, the largest solar project in NSW and equal-largest in the National Electricity Market (NEM).
These agreements with Flow Power, a fast-growing renewable energy retailer, underscore each organisation’s ongoing commitment to meeting their renewable energy targets.
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Eagles and Dockers fans have the chance to fulfil their footy dreams and join the inner sanctum of their club thanks to Asahi Lifestyle Beverages (ALB) and Optus Stadium.
One lucky supporter of each team will win a money-can’t-buy experience, during which they’ll go behind-the-scenes to help their favorite club before, during and after a match at Optus Stadium. From assisting the property steward to being in the coaches box during pre-game - this is not your regular work experience, it’s the ultimate fan experience.
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Politicians, brewery workers, and business representatives today gathered at the Cascade Brewery to toast two centuries of endurance, innovation and the spirit of Tasmania.
The Pale Ale flowed as Cascade celebrated with live music, the cutting of a birthday cake and a toast to 200 years of Standing Proud.
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Asahi Beverages has acquired super-premium distillery Never Never, one of Australia’s most highly-awarded gin brands, which has grown rapidly since its inception.
Never Never launched in 2016 when three mates - George Georgiadis, Tim Boast and Sean Baxter - turned their passion into a business and started distilling gin out of an Adelaide shed. The brand has since picked up a number of awards – including World’s Best at the World Gin Awards and three consecutive wins as Champion Australian Distiller at the Australian Distilled Spirits Awards.
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A limited edition fresh hop beer, packed with Tasmanian ingredients, has been brewed for Cascade’s 200th birthday celebrations, and it will be available on the mainland for the first time in more than a decade.
Cascade Brewery’s First Harvest can only be made once a year, with the beer brewed less than a day after the hops are picked fresh off the bine in March.
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Around 30 of Victoria’s top barley farmers gathered at Geelong’s GMHBA Stadium to celebrate their landmark partnership with Asahi Beverages, owner of Carlton & United Breweries, the nation’s biggest brewer.
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Peroni Nastro Azzurro is proud to return once again as the Official Beer Partner of Australian Open 2024.
To celebrate Peroni’s fourth consecutive year as an Official Beer Partner, and to kickstart the launch of Peroni Nastro Azzurro Stile Capri, Peroni is offering fans an opportunity to escape the arena and enjoy a taste of Italian Summer at the Peroni Capri Beach Club.
