Around 30 of Victoria’s top barley farmers gathered at Geelong’s GMHBA Stadium to celebrate their landmark partnership with Asahi Beverages, owner of Carlton & United Breweries, the nation’s biggest brewer.

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Peroni Nastro Azzurro is proud to return once again as the Official Beer Partner of Australian Open 2024.

To celebrate Peroni’s fourth consecutive year as an Official Beer Partner, and to kickstart the launch of Peroni Nastro Azzurro Stile Capri, Peroni is offering fans an opportunity to escape the arena and enjoy a taste of Italian Summer at the Peroni Capri Beach Club.

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A new $50 million facility capable of recycling the equivalent of up to one billion 600ml PET plastic beverage bottles a year has commenced operations in Melbourne, coinciding with the start of Victoria's Container Deposit Scheme.

The Circular Plastics Australia (PET) plant will convert used beverage bottles, into high-quality food-grade resin, which is then used to make new recycled PET beverage bottles andfood packaging such as meat trays and fruit punnets. The plant will play a key role in recycling PET bottles collected through the Container Deposit Scheme as well as PET plastic packaging from household and office recycling bins.

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Asahi Group Holdings is delighted to announce the appointment of Amanda Sellers as the new Group CEO of Asahi Beverages, our Oceania business.

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Schweppes officially unveiled its Schweppervescent return to Flemington’s famed Birdcage Enclosure, celebrating 45-years in partnership with the Victorian Racing Club (VRC). Get ready to sip, savour and celebrate an unforgettable Spring Carnival with Schweppes.

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Schweppes will celebrate its 45-year partnership with the Victoria Racing Club (VRC) this year by taking up a position in the Birdcage Enclosure across all four days of Cup Week. 

The iconic beverage brand has been creating the world's finest mixers since 1783 and has a long association with the VRC and Flemington Racecourse, having been a partner of the club since 1978. 

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The Big Giveback returns to raise vital funds for young Australians experiencing disadvantage through The Smith Family’s education support programs. 

The Smith Family is deeply concerned that the compounding effects of COVID’s long tail and the escalating economic crisis is pushing Australia’s most vulnerable children further behind in their education. During the month of August, 10 cents from the sale of non-alcoholic drinks made by Asahi Lifestyle Beverages will be donated to The Smith Family.

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Asahi Beverages, Australia’s leading beverages company and the owner of Carlton & United Breweries, is now powering the production of their iconic drinks such as Great Northern, Victoria Bitter, Schweppes, Cool Ridge water and Solo with energy supply arrangements linked to sunshine harvested in outback Queensland.

Flow Power, one of Australia’s fastest-growing energy retailers, brokered the new Power Purchase Agreement (PPA) for Asahi Beverages, accelerating them toward their goal of having 100% of their purchased electricity sourced from or matched with renewable sources by 2025.

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Asahi Beverages, Australia and New Zealand’s leading beverages company, is proud to announce the appointment of leading health and fitness expert Sam Wood as the new ambassador for VIBE Soda. VIBE recently launched in Australia and joins the extensive Asahi Lifestyle Beverages portfolio.

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It is with regret that Asahi Beverages announces that Robert Iervasi, our Group CEO, will be leaving the business. After 16 years with the business, Robert has decided it’s time for a break to spend more time with his family for personal reasons and to enjoy a career break.

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Introducing VIBE soda, a range of beverages bursting with personality, fizz, big flavour, low sugar and the extra oomph of added functionality. VIBE doesn’t just give you permission to loosen up a little, it begs you to get your cheeky on.

Leaving your taste buds and your body zinging with life, the VIBE range is available in three delicious flavours, with a different functional benefit in each of the three drinks (all when consumed as part of a healthy and varied diet).

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Three Aussie sports fans with nerves of steel and the fastest fingers will win a trip to France for the Rugby World Cup 2023 final.

This Wednesday marks 100 days to go until the worldwide event, and Asahi Super Dry, the Official Beer of Rugby World Cup 2023, will test fans’ reaction time across the country to win the ultimate once-in-a-lifetime rugby lovers’ prize.

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