Media Releases
Mountain Goat craft brewery joins Asahi Beverages
In September we were delighted to announce that we had signed a sale purchase agreement to acquire a 100% stake in Mountain Goat Brewery, a Melbourne-based craft brewer.
Mountain Goat has a well-established reputation in the Australian craft beer segment. With a brewery located in Richmond, Victoria, Mountain Goat was founded in 1997 by Cam Hines and Dave Bonighton, two innovative and passionate members of the craft beer community who have helped to establish the scene in Melbourne.
Mountain Goat’s range of beers includes Steam Ale, Hightail Ale, Summer Ale, Fancy Pants, Pale Ale, and Rare Breeds. The Richmond site also includes a bar, which is open to the public and used as a function centre.
Scott Hadley, Chief Commercial Officer Alcohol (ANZ) commented, “Mountain Goat has become well established among the craft beer movement and offers a variety of beers. We share their passion for creating, marketing and selling distinctive, great tasting, quality beers, and this was a determining factor in our purchase decision. We warmly welcome them to the Asahi Beverages family. Mountain Goat has an excellent reputation and a strong track record. We plan to preserve the uniqueness of the Mountain Goat business and will continue to operate it as a standalone business.”
Matt Grix, newly appointed General Manager for Mountain Goat, said, “The acquisition of Mountain Goat complements our beer portfolio which includes premium brand, Asahi Super Dry as well as craft beer brand, Cricketers Arms. Our intention is to leverage the strengths of the APB business to help grow the craft brand across Australia. We already have a relationship with Mountain Goat, producing a portion of their beer as a co-packer at Laverton and we know their product and business well. The Mountain Goat brewers will continue to brew beer in Richmond, and the bar will remain open Wednesday and Friday nights.”
This is a very exciting time for our business, as we add another great brand and a great business into the Asahi Beverages family. If you would like to find out more about the story behind the business, the brands, and its founders, go to www.goatbeer.com.au
