Media Releases

01 May 2024

Asahi Beverages partners with South Australian distillery Never Never to shake up (and stir) Australian premium spirits

Asahi Beverages has acquired super-premium distillery Never Never, one of Australia’s most highly-awarded gin brands, which has grown rapidly since its inception.

Never Never launched in 2016 when three mates - George Georgiadis, Tim Boast and Sean Baxter - turned their passion into a business and started distilling gin out of an Adelaide shed. The brand has since picked up a number of awards – including World’s Best at the World Gin Awards and three consecutive wins as Champion Australian Distiller at the Australian Distilled Spirits Awards.