Media Releases

17 April 2023

Solo women help celebrate 50 years of an Aussie icon

Iconic Solo soft drink is celebrating its 50th birthday by creating its first campaign featuring “Solo Women” joining in the adventure sports which made the brand famous through the 70s and 80s.

Generations of moustache and mullet-wearing Solo men have helped the drink become one of Australia’s most recognisable brands through heroic displays of effort. Kayaking off waterfalls, arm wrestling, fishing for a shark or even wrestling a crocodile all required a Solo to quench their hard-earned thirst.

Now women are joining in the signature “slamming it down fast” ads for the milestone birthday year, with new ads featuring world junior wakeboarding champion Chloe Mills and expert kayaker Dita Pahl who competes in the Australian wildwater team.