Media Releases

15 December 2022

Asahi Beverages and AFL enter landmark new partnership

Australia’s leading drinks company, Asahi Beverages, has entered a landmark new partnership with the Australian Football League.

As part of a four-year deal, a range of beverages including Gatorade and Cool Ridge water will become the new official drinks of the AFL. And - in a separate but related deal - Carlton Draught will continue as the long-standing official footy beer.