Media Releases

04 October 2022

StrangeLove partners with Asahi Beverages to shake up Aussie premium adult soft drink market

Asahi Beverages has acquired rapidly growing premium beverages company StrangeLove.

The adult soft drink, premium mixer and mineral water business was founded in Byron Bay in 2013 by mates James Bruce and Stafford Fox, who set out to revolutionise the Australian soft drink market with eclectic, sophisticated flavours and local ingredients.