Media Releases

06 September 2022

Asahi Beverages brews up once-in-a-lifetime experiences for rugby fans with one year to Rugby World Cup 2023

Asahi Beverages has been busier than usual brewing - but not just beer. The team behind some of our most-loved alcohol and no-alcohol brands has been busy brewing up once-in-a-lifetime experiences for Australians to enjoy through Asahi Super Dry’s status as a Worldwide Partner and the Official Beer of Rugby World Cup 2023.

The world’s third largest sporting event will attract an anticipated viewing audience of nearly 860 million viewers when it kicks off in a year’s time (8 September to 28 October 2023) in France.

MEDIA RELEASE