Media Releases

02 September 2022

Asahi Super Dry launches biggest global marketing campaign in brand’s history

Asahi Super Dry, Japan’s No.1 Beer, is bringing the refreshing taste of modern Japan to Australia with a multi-channel advertising campaign - Beyond Expected .

Solidifying the brand as a global icon of progressive Japan, Asahi Super Dry’s new comms campaign invites our audience to go beyond the ordinary and keep exploring new ideas and experiences. Beyond Expected is the largest campaign in the brand’s history and is supported with significant investment to build on the beer’s growth in recent years.