Media Releases

28 October 2020

Heineken to acquire Asahi Beverages brands

Asahi Beverages is pleased to announce it has taken a major step towards finalising the divestment process for alcohol brands owned or licensed by Carlton & United Breweries: Strongbow, Little Green and Bonamy’s, plus Stella Artois and Beck’s.

The acquisition of these brands by Heineken will fulfill Asahi Beverages’ obligations under the ACCC’s approval of our acquisition of Carlton & United Breweries. The deal remains subject to regulatory approval, which is expected in Q4 2020.

There will be no manufacturing job losses nor brewery closures associated with this deal.

Media contact: reid.sexton@asahi.com.au