Media Releases

20 December 2017

New premium international beer brands join the fold

Ahead of the Australian summer, Asahi Premium Beverages (APB) has tapped the first keg of Peroni Azzuro at Melbourne Public bar.

The new local distribution arrangement follows Asahi Group Holdings’ global brand acquisition from AB InBev in 2016. Products entering the APB portfolio include Peroni Nastro Azzurro and Legerra, Grolsch and Pilsener Urquell premium beers.

APB’s Chief Commercial Officer, Scott Hadley, says “This continues to evolve our portfolio, cementing APB as a major player in the premium beverage category. The arrival of the Peroni premium stable is the next chapter in APB’s romance with both premium beer and customers. Its charm and allure allows us the opportunity to work with a lot of new customers and to also rekindle some old relationships.”