Media Releases

04 October 2017

Untold Rum

Asahi Premium Beverages has proudly launched 'Untold Rum'.  Untold is a new brand of spiced rum developed by a collective of modern mixologists, bartenders and artists. Named after this inventive creative process, the result is a unique blend made with premium, 2-3 year aged golden Caribbean rum (from Trinidad), enhanced with natural spices. 

Untold comes in the form of a distinctive, full-bodied, full strength spiced rum and a range of premixed spiced rum drinks made by renowned bartender Dave Kerr (The Beaufort) and his fellow Australian bartender friends Nathan Beasley (Black Pearl), Oscar Eastman (ex-Eau de Vie) and Dre Walters (The Lobo Plantation).

Untold is available in a Full Strength Bottled Spirit (FSBS) and in two ready-to-drink flavours: Spiced Rum with Cola and Spiced Rum with Ginger Beer.