Asahi Beverages announces executive changes
Asahi Beverages is pleased to announce the appointment of Nigel Parsons as Chief Commercial Officer, commencing on 1 April 2025.
This is a new role at Asahi Beverages, with the Chief Commercial Officer to have responsibility for the Group’s commercial and sales functions across Australia and New Zealand, covering alcohol and non-alcohol. Nigel will continue to report to Group CEO Amanda Sellers.
The Australian Turf Club and Asahi Beverages off to the races with new partnership
Australia’s leading beverages company Asahi Beverages has entered a landmark new partnership with the Australian Turf Club.
Under a multi-year deal, the partnership will see punters cheer on a winner at some of Australia’s best race days, such as The TAB Everest and TAB Golden Slipper, while enjoying alcohol beverages including Asahi Super Dry, Balter, 4Pines, Vodka Cruiser and popular mid-strength offerings such as Great Northern Super Crisp. In a separate but related deal, race-goers will also be able to enjoy beverages from Asahi’s non-alcohol range including Schweppes, Pepsi Max, Cool Ridge water and much more.
Vegemite and Foodbank put a rose in every cheek for Aussies in need
Beloved Aussie spread, VEGEMITE, is proud to be supporting Foodbank – Australia’s largest food relief organisation – by supplying 436,000 150g VEGEMITE jars with assistance from its partners to help communities facing food insecurity.
This has been made possible through Foodbank’s Collaborative Supply Program and will make 13 million serves of VEGEMITE available for Aussies in need.
Asahi Super Dry Extends Rugby World Cup Success Story with Support Of Men’s And Women’s Tournaments Until 2029
Japan’s number one beer Asahi Super Dry is continuing its successful partnership with Rugby World Cup by becoming Official Beer and Principal Partner of all tournaments until 2029 including Women’s Rugby World Cup England 2025 and Australia 2029 as well as Men’s Rugby World Cup Australia 2027. The announcement follows the exceptional success of Rugby World Cup 2023 in France, where Asahi Super Dry delivered an impressive five million pints to rugby fans.
