Australia’s leading beverages company Asahi Beverages has entered a landmark new partnership with the Australian Turf Club.

Under a multi-year deal, the partnership will see punters cheer on a winner at some of Australia’s best race days, such as The TAB Everest and TAB Golden Slipper, while enjoying alcohol beverages including Asahi Super Dry, Balter, 4Pines, Vodka Cruiser and popular mid-strength offerings such as Great Northern Super Crisp. In a separate but related deal, race-goers will also be able to enjoy beverages from Asahi’s non-alcohol range including Schweppes, Pepsi Max, Cool Ridge water and much more.

MEDIA RELEASE

Beloved Aussie spread, VEGEMITE, is proud to be supporting Foodbank – Australia’s largest food relief organisation – by supplying 436,000 150g VEGEMITE jars with assistance from its partners to help communities facing food insecurity.

This has been made possible through Foodbank’s Collaborative Supply Program and will make 13 million serves of VEGEMITE available for Aussies in need.

MEDIA RELEASE

Japan’s number one beer Asahi Super Dry is continuing its successful partnership with Rugby World Cup by becoming Official Beer and Principal Partner of all tournaments until 2029 including Women’s Rugby World Cup England 2025 and Australia 2029 as well as Men’s Rugby World Cup Australia 2027. The announcement follows the exceptional success of Rugby World Cup 2023 in France, where Asahi Super Dry delivered an impressive five million pints to rugby fans.

MEDIA RELEASE

Schweppes, the fizzy experts of the beverage world, is teaming up with the flavour connoisseurs at Gelato Messina to bring you the ultimate summer treat: Messina sorbet-inspired soft drinks. Yes, you read that right – the classic bubbles you know and love have taken a fresh, icy turn, and it’s everything you never knew you needed.

Perfectly combining the sweetness of Gelato Messina’s Sorbet range with the iconic bubbles of Schweppes, these three flavours are set to make your summer seriously cool. Whether you’re enjoying a picnic with friends, poolside chilling, or just need a little pick-me-up, this is the drink you’ve been waiting for.

MEDIA RELEASE